How to Start Your Own Business


The ARMSWEN Model


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How to Start Your Own Business

Welcome to the Tribe of Radicals! People who are #UnapologeticallyRadical about what they do and why they do it.

I don't play golf, but I learned one thing in the one golf class that I did take - when you are set to make the swing, make sure you have good form, then take that aim and follow through squarely. As I write this, Tiger Woods is on a streak to win the Masters again. There have been so many analysis on what makes him so good. What separates him from the rest and how he does it. For Tiger, I think it's just plain and simple - talent. He was born with it. 


For the rest of us, and the rest of those chasing the Masters, it will take training and conditioning, and one good arm swing. The same as in business. Few of us will be the Bezo's and Job's of the world. Most of us, will rest in that place that requires training, conditioning and one good arm swing! That is ARMSWEN, for business success! Read more about the concept below.  

Please note - this is by no means complete. Get in touch with us today to get a full understanding of the concept. 

The ARMSWEN Model

The ARMSWEN Model is a set of tasks to do before you launch your business. We have done the research for you and listed basic action steps to start your own business.


It is especially beneficial to immigrants who often get wrong advice when they first enter the USA. Advice that makes business ownership unachievable, but in reality, "Half of the most highly valued technology companies were founded by first-generation immigrants" (Entrepreneur.com). Immigrants tend to be more successful in business ownership because they hunger for success.

Across the USA, Immigrants labor in jobs they are overqualified for because employers don't understand them. 


They don't know what to make of work experience in Ghana or a degree from Croatia, so they are passed on with promotions and benefits. For these immigrants and refugees, starting their own business is very appealing; and we have made it easier for them. 



The ARMSWEN Model

  • Assessing your opportunity

Is there a gap in the market for your business idea?

  • Registering the business

Depending on the type of business, you might be required to register. Even if you are not, it is a good idea to register.

  • Marketing your business

Congratulations on successfully registering and launching your business. What happens from now on, will be your marketing genius...

  • Structuring your business

LLC, Sole prop, Inc., LLP. what does this all mean to your business model? Consider the pros and cons of each of these.

  • Writing a business plan (or not)

Let's dispel this myth that leaves many in the cold.

  • Evaluating pros and cons of owning a business

Whatever you decide, make sure you do not regret it at the end of life.

  • Naming your business

KISS (Keep it Short and Simple).


Need more information on how this works? Get in touch with us today. 

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